June 10th, 2011
1. Get Prepared – Have you done this in the past? What were the results? – Ask around about other’s experiences – learn from it 2. Get your timing on point – Make sure to confirm timelines with printing company – Can you deliver it in the time frame you anticipate – Document results to […]
Read PostMay 11th, 2011
1. Don’t Rush the Process Take your time, and do it right the first time. It will save you a great deal of heartache and frustration – not to mention money. Learn as much as you possibly can about starting and running a business. 2. Have a Plan A business plan is like a road […]
Read PostApril 06th, 2011
As one of our best designers ever, we are pleased and elated at her return. After taken some time to find herself overseas, she has return fresh and inspired. ICONICA is lucky to have her back in our arms. She has such a great design eye and is always in high demand with our clients. […]
Read PostMarch 30th, 2011
1) Say “Thank you” for the review The customer took the time write the good / bad review. Always remember the information (especially negative) can be valuable in improving your business. In addition you can attract new clients reading the review based on your response. 2) Just respond! You have to think of your review […]
Read PostMarch 23rd, 2011
Strategy 1: Retain customers Strategy 2: Be Smart with your Investments Strategy 3: Monitor what you Spend Strategy 4: Focus on your Value Proposition Strategy 5: Be compelling and relevant How to keep customers: Direct Mail postcards (Used as Sales Support for Customer Retention) • Postcards should be personalized and […]
Read PostMarch 17th, 2011
Here is a tip to get the best Search Engine Optimization from your domain address… Get a great domain, and make sure it is/it has: • .com and a .ca extension • Short, memorable and has no dashes “-“ • Appears trustworthy • Has your keywords in it • Aged with history • Has natural […]
Read PostMarch 16th, 2011
Branding shows your personality and identity of your business. Having said that it will create a demand for your product/service. It not only gets you the clients you are targeting but it helps them make a emotional connection to you. Have you ever met someone and they handed you their business card and you were like “whoa nice card?” Chances are that person will remember you and your card and refer you to someone in the future. You can establish a great reputation that way and through branding get recognized in your industry by remaining consistent and building those relationships.
Read PostFebruary 18th, 2011
One of the best way to reduce your carbon footprint is to plant a tree. Why not reduce your neighbourhood carbon footprint by giving your community these trees in a box (or bag). They can plant the seeds and watch them grow into trees. It’s the perfect gift for earthday and makes a lasting impression […]
Read PostJanuary 26th, 2011
I frequently get asked the question “When should I make post to get the most results from my social media effort on facebook?” I found this interesting study on mashable.com by Vitrue that puts it into perspective on some levels. “We know that users are spending increasing amounts of time online on social networks like […]
Read PostJanuary 24th, 2011
If you have a blog, then this is great service to have in your tool box. Ping-O-Matic is a service that syndicates your blog post to all of the important search engines. I use it once I have publish my articles on my ICONICA blog and it pushes the information to all the search engines […]
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