7 Wonders Fine Foods is a restaurant located in the heart in downtown Toronto that features a wide variety of international cuisine. They are popular with the office lunch crowd but also provide their customers with a wonderful, complete event catering service. Last year, 7 Wonders approached Iconica and asked us to design a new, […]
If you’re a fan of cooking shows then you’ve probably heard about Christine Cushing. She is a super talented celebrity chef who has been on the Food Network and has a very popular YouTube channel. When given the task to create recipe cards that showcase Chrstine’s new product line we knew it had to be […]
Here’s a recent Branding project that we’ve been working on this winter at Iconica. Shaka Media, a photography and videography company owned by a husband & wife team (and located in sunny Costa Rica!), felt that their logo could use a redesign. Shaka Media is not your run-of-the-mill media company; they offer a variety of […]
Introducing ICONICA’s Real Estate Newsletter Program. A regularly distributed newsletter will keep you at the forefront of marketing in your farming area and help you build and maintain a relationship with homeowners in the area. You choose the neighbourhood you want to dominate. Strengthen your brand and ensure members of the community remember YOU when […]
Events take weeks, sometimes even months to plan, and when it’s all wrapped up, all that remains (besides the clean up) are memories of the experience. If your 2015 holds a product launch, special event, or grand opening, consider the benefits of having your event captured and edited so that it lasts long after your […]
It’s a very interesting and exciting time for small to medium sized businesses. Technology is advancing exponentially, and tactics that used to seem out of reach from a marketing perspective are now both affordable and of the utmost necessity to stay ahead of the curve. Remember the days when videos were slow loading and a […]
Notes and letters will always be an essential part of your business, whether that be correspondence with clients or business-to-business interactions. Are you using plain old office paper to print out letters? You should be taking every opportunity to support your brand and market your business, and letters are no exception! Your business will appear […]
We all know that a business card is the most important printed piece you can have in business, and the cornerstone of brand support material. Here at Iconica, we have an appreciation for luxury printing methods and this example is really something special! Michael McLachlan wanted a high-end card as he deals with luxury properties […]
Have you every wondered why businesses are turning to social media to market their products and services? Ever asked yourself, do these businesses really get sales and leads through a social medium like Facebook, Twitter, Google Plus, or Instagram? Well the answer may surprise you. While there may not be a lot of direct sales […]
I’ve been very busy this month at ICONICA, working on sales materials; more specifically sales presentations; for our valued clients in Real Estate. These presentations can be a fantastic way for an agent to introduce him or herself before stepping into that initial meeting with a prospective client (pre-listing presentation), or support material during a […]