In a world that is so heavily immersed with online photo and video, and clients demanding that content be provided in video as well as text, we all have to change the way we do business to remain relevant. We are seeing this in real estate, but what about event coverage? Special event videos are […]
I wanted to share a recent logo project that we’re all excited about here at Iconica. Michael McLachlan was looking for a new monogram logo to represent him in his real estate business. He wanted to ensure that his logo would work for the luxury Toronto real estate market, but still have a clean and simple look. Luckily, […]
What is a brand? A brand isn’t just a logo, it’s the perception that a customer has about a product or service. Jerry McLaughlin of Forbes Magazine explores this idea in his article “What is a brand, anyway?”. He delves into the history of the word from it’s origins as a cattle marking system to […]
Templated Websites are NAY ok! The question we often hear at ICONICA is “I have signed up with a web service and I have their basic template website, I would like to do something to make it look different from everyone else. Can you help?” Until recently, our options were limited. We could create a […]
There was a time, when simple photos had to be created by a highly trained and skilled professional. Crime scenes, vacation pictures, land surveying, documentary images, even passport & identification photos would have been taken by an accomplished photographer. In 1972 Polaroid Instant film changed all of that. The industry experienced a massive boom as […]
Iconica is pleased to announce the launch of our newest and most anticipated feature service to compliment your real estate marketing needs. Take your virtual tours to the next level with our top quality HD Video Tours. Our 2-3 minute HD Video Tours allow you to promote your homes and surrounding neighbourhoods in a personal […]
1. Extreme opinions 2. Have some sort of consistent anticipated content 3. Introduce friends who can help, to friends who need help 4. Think of free advertising: refer and promote (you and others) 5. Be social (it helps to have tech savvy family and friends) 6. Just type…. be spontaneous 7. Have a question and […]
Facebook allows you to create community pages for companies or topics that other users can join in with, contribute to, and support. The Web address for these pages is generated by the Facebook system and is often long and complex. Once the page has 25 or more fans, you can apply for a unique user […]