July 20, 2011

ICONICA Blog | What colours mean and how they effect people


COLOUR IS EVERYWHERE IN BUSINESS, IN LIFE, ON THE WEB AND THE WORLD OF SALES!

THERE IS DEFINITELY A PSYCHOLOGY BEHIND COLOURS. YOU CAN CONVEY POSITIVE AND NEGATIVE EMOTIONS. HERE ARE SOME BREAKDOWNS OF WHAT COLOURS MEAN AND HOW THEY EFFECT PEOPLE.

THE SYMBOLISM OF BASIC COLOURS

RED– Energy, warmth, strength, excitement, love and dominance

PURPLE– Spirituality, magic, faith, dignity, creativity, passion, mystery and awareness

BLUE– Spirituality, trust, truth, cleanliness, tranquility, understanding, security, technology, coolness, cold and masculinity

GREEN- Nature, growth, renewal, freshness, hope, youth, peace, good luck, coolness and envy

YELLOW– Cheer, hope, enlightenment, communication, optimism and egoism

ORANGE– Energy, warmth, hot, cheer, excitement and activity

BROWN– Nature, durability, reliability, realism, warmth, comfort and homeyness

BLACK– Power, sophistication, unknown and emptiness

WHITE– Purity, cleanliness, truth, innocence, chastity, spirituality, refinement, sterility and newness

GRAY– Neutrality, intelligence, modesty, technology, secure, tranquility, cold and retirement

HOW DO COLOURS EFFECT THE EYE?

RED– Advances, thereby creating the impression objects are closer than they actually are

PURPLE– A hard colour for the eye to discriminate

BLUE– Recedes, creating the impression objects are farther away than they are

GREEN– Restful, colour for the eye. Green offers a very broad range of hues

YELLOW– The colour the eye processes first.  The most visible and luminous colour to the human eye

WHITE– Pure white can produce glare and cause optical fatigue when used in large quantities

GRAY– The simplest colour for the eye to see

Trevor Joyce

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