COLOUR IS EVERYWHERE IN BUSINESS, IN LIFE, ON THE WEB AND THE WORLD OF SALES!
THERE IS DEFINITELY A PSYCHOLOGY BEHIND COLOURS. YOU CAN CONVEY POSITIVE AND NEGATIVE EMOTIONS. HERE ARE SOME BREAKDOWNS OF WHAT COLOURS MEAN AND HOW THEY EFFECT PEOPLE.
RED– Energy, warmth, strength, excitement, love and dominance
PURPLE– Spirituality, magic, faith, dignity, creativity, passion, mystery and awareness
BLUE– Spirituality, trust, truth, cleanliness, tranquility, understanding, security, technology, coolness, cold and masculinity
GREEN- Nature, growth, renewal, freshness, hope, youth, peace, good luck, coolness and envy
YELLOW– Cheer, hope, enlightenment, communication, optimism and egoism
ORANGE– Energy, warmth, hot, cheer, excitement and activity
BROWN– Nature, durability, reliability, realism, warmth, comfort and homeyness
BLACK– Power, sophistication, unknown and emptiness
WHITE– Purity, cleanliness, truth, innocence, chastity, spirituality, refinement, sterility and newness
GRAY– Neutrality, intelligence, modesty, technology, secure, tranquility, cold and retirement
RED– Advances, thereby creating the impression objects are closer than they actually are
PURPLE– A hard colour for the eye to discriminate
BLUE– Recedes, creating the impression objects are farther away than they are
GREEN– Restful, colour for the eye. Green offers a very broad range of hues
YELLOW– The colour the eye processes first. The most visible and luminous colour to the human eye
WHITE– Pure white can produce glare and cause optical fatigue when used in large quantities
GRAY– The simplest colour for the eye to see
Trevor Joyce
