Mobile app usage trumps web usage in June
June 24, 2011

Mobile app usage trumps web usage in June

Interesting information I thought I would share. The world is going mobile! Are you?

This month, consumers’ mobile application usage overshadowed their web browsing for the first time, according to a recent study from Flurry, revealing the impact of mobile devices such as smartphones and tablets on personal computers.

Consumers spent only 74 minutes online per day, compared to 84 minutes spent interacting with mobile apps every day, according to Flurry’s report, which compared data released by comScore and Alexa. Nine percent more of consumer’s time was spent on mobile applications compared to the internet – the majority of which was on social networking or gaming apps.

As consumers interact with a greater number of brands via social networking apps, firms should ensure they have a strong business marketing strategy that includes Facebook and Twitter. According to a report by Pew Research Center, Twitter usage is on the rise, with 13 percent of consumers interacting with the network – 5 percent more than just six months ago.