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May 04th, 2016

Why Facebook Ads are a no brainer for businesses of all sizes

To this day, it still shocks me how few people are using Facebook ads to propel their business into the spotlight. There are so many benefits for advertisers, and it’s relatively easy and cheap to get started. So why haven’t people caught on yet? I think there’s a variety of different reasons. Some people don’t […]

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February 26th, 2015

The 10 Habits of a Highly Effective Social Media Strategy

1. Pick the right times to post There is some pretty detailed information on the best times to post to each social network, but following them can be pretty cumbersome. Some general guidelines are, its best not to post on evenings and weekends when people are out enjoying themselves. During the work week, in the […]

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Social Media Presence - Iconica.ca

November 12th, 2014

How social signals can help improve your organic rankings!

Have you every wondered why businesses are turning to social media to market their products and services? Ever asked yourself, do these businesses really get sales and leads through a social medium like Facebook, Twitter, Google Plus, or Instagram? Well the answer may surprise you. While there may not be a lot of direct sales […]

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June 24th, 2011

Mobile app usage trumps web usage in June

Consumers spent only 74 minutes online per day, compared to 84 minutes spent interacting with mobile apps every day…

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June 14th, 2011

Facebook Is Losing Users In The Countries Where It Took Off First

I thought these were interesting statistics because I, for whatever reason haven’t been logging into my facefook account as often. But I have not considered cancelling my account. According to Inside Facebook’s data service, Facebook lost 6 million users in the U.S. last month, dropping from 155.2 million to 149.4 million. That’s the first time […]

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March 30th, 2011

10 Ways to Turn Online Reviews into Loyal Customers

1)   Say “Thank you” for the review The customer took the time write the good / bad review.  Always remember the information (especially negative) can be valuable in improving your business. In addition you can attract new clients reading the review based on your response. 2)   Just respond! You have to think of your review […]

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March 23rd, 2011

5 Strategies for Marketing In a Recession

Strategy 1:   Retain customers Strategy 2:   Be Smart with your Investments Strategy 3:   Monitor what you Spend Strategy 4:   Focus on your Value Proposition Strategy 5:   Be compelling and relevant How to keep customers: Direct Mail postcards (Used as Sales Support for Customer Retention) • Postcards should be personalized and […]

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January 26th, 2011

Study | When Are Facebook Users Most Active?

I frequently get asked the question “When should I make post to get the most results from my social media effort on facebook?” I found this interesting study on mashable.com by Vitrue that puts it into perspective on some levels. “We know that users are spending increasing amounts of time online on social networks like […]

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