October 15th, 2014
I wanted to share a recent logo project that we’re all excited about here at Iconica. Michael McLachlan was looking for a new monogram logo to represent him in his real estate business. He wanted to ensure that his logo would work for the luxury Toronto real estate market, but still have a clean and simple look. Luckily, […]
Read PostMarch 27th, 2012
STEP 1: Find the “Competition” They “offer” supposedly what you do… but do they? Can you improve on what they have currently? Figure out what you have and what they don’t and what they have and you don’t. Then add to your list of products or services. Step up your game! Try catering to more […]
Read PostSeptember 07th, 2011
1. Extreme opinions 2. Have some sort of consistent anticipated content 3. Introduce friends who can help, to friends who need help 4. Think of free advertising: refer and promote (you and others) 5. Be social (it helps to have tech savvy family and friends) 6. Just type…. be spontaneous 7. Have a question and […]
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July 20th, 2011
COLOUR IS EVERYWHERE IN BUSINESS, IN LIFE, ON THE WEB AND THE WORLD OF SALES! THERE IS DEFINITELY A PSYCHOLOGY BEHIND COLOURS. YOU CAN CONVEY POSITIVE AND NEGATIVE EMOTIONS. HERE ARE SOME BREAKDOWNS OF WHAT COLOURS MEAN AND HOW THEY EFFECT PEOPLE. THE SYMBOLISM OF BASIC COLOURS RED– Energy, warmth, strength, excitement, love and dominance PURPLE– […]
Read PostJune 14th, 2011
I thought these were interesting statistics because I, for whatever reason haven’t been logging into my facefook account as often. But I have not considered cancelling my account. According to Inside Facebook’s data service, Facebook lost 6 million users in the U.S. last month, dropping from 155.2 million to 149.4 million. That’s the first time […]
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June 10th, 2011
1. Get Prepared – Have you done this in the past? What were the results? – Ask around about other’s experiences – learn from it 2. Get your timing on point – Make sure to confirm timelines with printing company – Can you deliver it in the time frame you anticipate – Document results to […]
Read PostMay 11th, 2011
1. Don’t Rush the Process Take your time, and do it right the first time. It will save you a great deal of heartache and frustration – not to mention money. Learn as much as you possibly can about starting and running a business. 2. Have a Plan A business plan is like a road […]
Read PostApril 06th, 2011
As one of our best designers ever, we are pleased and elated at her return. After taken some time to find herself overseas, she has return fresh and inspired. ICONICA is lucky to have her back in our arms. She has such a great design eye and is always in high demand with our clients. […]
Read PostMarch 17th, 2011
Here is a tip to get the best Search Engine Optimization from your domain address… Get a great domain, and make sure it is/it has: • .com and a .ca extension • Short, memorable and has no dashes “-“ • Appears trustworthy • Has your keywords in it • Aged with history • Has natural […]
Read PostMarch 16th, 2011
Branding shows your personality and identity of your business. Having said that it will create a demand for your product/service. It not only gets you the clients you are targeting but it helps them make a emotional connection to you. Have you ever met someone and they handed you their business card and you were like “whoa nice card?” Chances are that person will remember you and your card and refer you to someone in the future. You can establish a great reputation that way and through branding get recognized in your industry by remaining consistent and building those relationships.
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