Post killer content You can be doing everything else right, but if the content you’re posting isn’t interesting and engaging you’ll never succeed in building a following. It’s important to have a variety of different posts to keep people interested and make sure you’re appealing to what your target audience expects from you and your […]
Most professionals today focus their marketing efforts around promoting themselves as an expert. It makes sense, right? You’re trying to show the world what you have to offer and establish yourself as an authority. However, we think it’s worthwhile to re-think this approach. Studies show that most people find self promotion annoying. This shouldn’t surprise […]
As a follow up to our blog on why infographics are such a powerful digital marketing tool, the goal of this week’s blog is to help you understand some industry best practices for creating effective infographics. Since there are more poor examples then good out there today to draw from, we thought it was important […]
Blogging is a popular pastime for individuals and businesses alike, with no shortage of interesting information and polarizing perspectives. Businesses trying to build their visibility quickly caught on to the intrinsic value of having a blog section on their page. Now, it seems like anyone serious about improving their digital marketing has a blog. Blogs […]
1. Pick the right times to post There is some pretty detailed information on the best times to post to each social network, but following them can be pretty cumbersome. Some general guidelines are, its best not to post on evenings and weekends when people are out enjoying themselves. During the work week, in the […]
Have you every wondered why businesses are turning to social media to market their products and services? Ever asked yourself, do these businesses really get sales and leads through a social medium like Facebook, Twitter, Google Plus, or Instagram? Well the answer may surprise you. While there may not be a lot of direct sales […]
Stop making the 3 Massive Mistakes business owners make that sentence them to poor profits, severe stress and grindingly long hours! In this highly informative and inspiring webinar, Business Coach Warren Coughlin will go over the biggest mistakes that he’s seen in his 17 years as an entrepreneur and 12 as a business coach. And […]
What is a brand? A brand isn’t just a logo, it’s the perception that a customer has about a product or service. Jerry McLaughlin of Forbes Magazine explores this idea in his article “What is a brand, anyway?”. He delves into the history of the word from it’s origins as a cattle marking system to […]
STEP 1: Find the “Competition” They “offer” supposedly what you do… but do they? Can you improve on what they have currently? Figure out what you have and what they don’t and what they have and you don’t. Then add to your list of products or services. Step up your game! Try catering to more […]
1. Extreme opinions 2. Have some sort of consistent anticipated content 3. Introduce friends who can help, to friends who need help 4. Think of free advertising: refer and promote (you and others) 5. Be social (it helps to have tech savvy family and friends) 6. Just type…. be spontaneous 7. Have a question and […]