Photography Archives - Page 2 of 2 - Iconica Communications Articles

January 30th, 2013

PRO-tography…. Taking pictures? or Creating Images!

There was a time, when simple photos had to be created by a highly trained and skilled professional. Crime scenes, vacation pictures, land surveying, documentary images, even passport & identification photos would have been taken by an accomplished photographer. In 1972 Polaroid Instant film changed all of that. The industry experienced a massive boom as […]

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July 28th, 2011

Meanings and Symbolisms for each individual Colour

BLACK – POWERFUL, SOPHISTICATED, STRONG, MAGICAL, OMINOUS AND EXPENSIVE APRICOT – HEALTHY, FRIENDLY, CHEERFUL, INVIGORATING, TASTY, FRUITY AND WARM BISQUE – COMFORTING, GENTLE, DELICATE, SWEET, HAPPY, FLORAL, SPRING-LIKE, BABYISH AND FEMININE BRICK – STRONG, FRIENDLY, ROBUST, EARTHY, RICH, MAJESTIC AND WARM BRIGHT GOLD – RADIANT, CHEERFUL, STIMULATING, ENERGIZING, INVIGORATING, SUNNY, FLORAL, FRUITY AND WARM BRIGHT […]

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July 20th, 2011

What colours mean and how they effect people?

COLOUR IS EVERYWHERE IN BUSINESS, IN LIFE, ON THE WEB AND THE WORLD OF SALES! THERE IS DEFINITELY A PSYCHOLOGY BEHIND COLOURS. YOU CAN CONVEY POSITIVE AND NEGATIVE EMOTIONS. HERE ARE SOME BREAKDOWNS OF WHAT COLOURS MEAN AND HOW THEY EFFECT PEOPLE. THE SYMBOLISM OF BASIC COLOURS RED– Energy, warmth, strength, excitement, love and dominance PURPLE– […]

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March 16th, 2011

Personal Branding is SELLING Yourself

Branding shows your personality and identity of your business. Having said that it will create a demand for your product/service. It not only gets you the clients you are targeting but it helps them make a emotional connection to you. Have you ever met someone and they handed you their business card and you were like “whoa nice card?” Chances are that person will remember you and your card and refer you to someone in the future. You can establish a great reputation that way and through branding get recognized in your industry by remaining consistent and building those relationships.

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January 17th, 2011

Big Dawg’s Talking Greeting Cards

Big Dawg’s talking greeting cards are just amazing! They are a greeting card with a sound module built into it so you can customize the message with sound, speech or music. You can also customize the actual printed card as well to have any message you want to compliment the greeting cards concept. I just […]

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