April 20th, 2016
It seems that retargeting is as hot as ever, but there still seems to be a lot of confusion around what exactly it is and how it can be leveraged effectively. In this week’s blog, we thought we would attempt to de-mystify re-targeting and give you some practical advice on how you can use it […]
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April 06th, 2016
Bet you didn’t know we did all of this! One thing we hear far too often at Iconica is…“Wow! I had no idea you guys did that”. People are often shocked to find out all the services we offer and when they do it’s a total relief for them to realize all the different ways […]
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March 30th, 2016
We wrapped up yet another beautiful logo project this past week at Iconica. Rito Salvador contacted us to help design his logo. He was eager to create a strong look that would support his growing real estate business. Rito told us about his business in detail and then gave us carte blanche, so we went […]
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March 23rd, 2016
You’ve heard before that video can be a powerful sales tool. And it’s true. But it doesn’t always make sense to connect with your target audience online. Think of getting your message in front of older generations that aren’t tech saavy, or captive audiences of people who are exactly your “ideal client”. These people may […]
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March 02nd, 2016
Welcome back! This is part II of “How to create a killer promo video”. If you haven’t had a chance to read part I yet you can click here to read lasts week’s blog. Now that you’re crystal clear on all of the below: Why are you making the video? Who are you targeting? What […]
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February 24th, 2016
Creating a great video to promote yourself and your business isn’t easy. Without the proper strategy and planning, so many promo videos simply miss the mark. So what exactly is the recipe for success? We’re sharing the secret in a two part series, using our most recent Iconica promo video as a real life example […]
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February 17th, 2016
At half the size, these pint-size brochures are packed full of features, photos and details on the property all in a portable, travel size format. With 3 new templates to choose from, they compliment the larger feature sheets when handed out at open houses and showings. Mini feature sheet set up is free when purchased […]
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February 10th, 2016
One of the most frequent questions our clients ask us is “What are the best ways to spend my digital marketing dollars?” Everyone has a budget, and it’s not always realistic to tackle everything all at once. So what are the “low hanging fruits” of digital marketing in 2016? 1. Visual Content If your content […]
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February 03rd, 2016
We wanted to share a business card that is unanimously loved by every person who sees it! Whether your preference is more traditional or contemporary graphic design, here’s a look that bridges the two styles in all the right ways. Max Taylor was looking for a high-end card with a simple diamond pattern. He sent […]
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January 27th, 2016
People today have notoriously short attention spans. Just look at your own behaviour and expectations online. We’re all busy and want our information quickly, before we’re distracted by something else. With that in mind, social media platforms have put caps on how long your videos can be. For example, Instagram videos need to be 15 […]
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