Why You Should Take Advantage of Google My Business in 2023
February 7, 2023

Why You Should Take Advantage of Google My Business in 2023

There are thousands of businesses out there that offer products and services that are similar to yours. How do you make it easier for potential customers to find you in the competitive digital marketplace?

One of the best ways to stay ahead of the curve is to optimize your Google My Business profile. Not only is this tactic 100% free, but when done right, it is guaranteed to help you enhance your SEO and business relationships. 

What Is Google My Business?

Most people use Google to search for products, services, or even businesses that they want to learn more about. Your business needs to show up on these searches, or you risk losing customers to your competition.

Google My Business, now called Google Business Profile, is a tool through which you can get easily discovered on Google and even Google Maps by your target customers. With the help of a Google Business profile, you can do an array of things, like posting photos about your trade and providing details about your services.

Here is why you should take advantage of this platform in 2023 to successfully grow your business.

Become More Visible in Google Searches

82% of consumers use their smartphones to conduct “near me” searches. You need to rank high for these searches on Google, which is undoubtedly one of the most famous search engines right now. 

The more Google knows about you and your services, the more likely it is going to drive traffic your way. So you need to make sure you fill in all the necessary details on your Google Business Profile. You also need to make sure the information is accurate and consistent. Otherwise, the search engine might not recognize your business as legitimate, and you won’t show up on search results. 

Rank Higher on Google Maps

When you claim your Google My Business listing, you also have to provide your correct business location, which will help customers find your business via Google Maps. Suppose somebody wants the goods or service you provide and does a quick “near me” search online; your company name is more likely to pop up for them on Google Maps if you’ve set up your Google My Business account.

Get Organic Reviews

If you have a Google My Business account, customers can leave reviews about your company which can heavily influence your future clients. Many surveys have specified that almost 95% of consumers read reviews before making a purchase decision. Moreover, reviews also provide you with insight into whether or not customers are satisfied with your services—based on which, you can plan your next steps.

Manage and Update Your Business Profile Regularly

How will your customers know about the essential details of your business? With a Google My Business profile, you can single-handedly inform everyone about the hours your company stays open, your contact information, new product releases, offers, and other important information.

In today’s competitive business world, you need to leverage every advantage in your arsenal to stay ahead of the curve—claiming your Google Business Profile is the first step. When done right, it can help improve local search results rankings, attract more organic reviews, and foster better customer relationships. If you need help setting up your Google My Business Page, check out our Google My Business | Verification and Claim solution. To learn more about how we can help you, contact ICONICA Communications today!