Beginners Guide to Retargeting Ads
February 1, 2023

Beginners Guide to Retargeting Ads

Are you looking for a way to stay in front of potential customers and convert them into lifelong customers? Retargeting ads provide a solution. Retargeting advertisements are a powerful tool for reaching customers who have already visited your website and motivating them to take action. 

What are Retargeted Ads? 

Retargeting is a type of online advertising that allows marketers to show ads to consumers who have already visited their website or interacted with their brand in some way. It works by placing a small tracking code, called a “pixel,” on a website. When visitors come to the website, the pixel collects information about them and stores it in a database. When the visitors leave the site, the pixel collects the data and uses it to create a “profile” of that visitor. Marketers can then use this profile to create ads that are tailored to that individual’s interests and preferences. The user is subsequently shown these advertisements on other websites they visit or even in their email inbox.

Remarketing - Iconica Communications

This is a great way to create highly targeted and personalized campaigns for consumers, as marketers can use the data collected to create ads that are tailored to each individual’s needs. They are also great for boosting brand recognition and loyalty, as consumers are more likely to remember a brand and make purchases from it if they’ve seen the same ads multiple times.

Cost Control 

Retargeting ads allow you to control your ad costs. The ads are triggered by user activity, so you only pay for ads that are served to people who have already expressed an interest in your product or service. This means that you don’t waste money on ads that are never seen. In addition, you can choose the budget you want to spend on your campaigns, allowing you to stay within your budget while still reaching your target audience.

Customized Lists 

These ads allow you to create customized lists of potential customers. You can create lists of customers who have recently visited your website, customers who have added items to their shopping carts but not completed the purchase, and customers who have purchased from you in the past. This allows you to target your ads at the most relevant audiences, increasing the effectiveness of your campaigns.

Easy Ads Production 

Retargeting ads are easy to produce, since they don’t require a lot of creative work. You simply need to create a few basic versions of your ad and then upload them to the network. Once the ads are uploaded, the network will serve them to the relevant audiences based on their activity. This makes it easy to get your ads up and running quickly.

Retargeting ads are an effective way to stay top-of-mind with customers. If you’re interested in learning more about how retargeting ads can help your business, contact ICONICA Communications today. We will provide the guidance you need to get the most out of your retargeting ad investment.

Retargeting Ads Service 
Starting Price = $1000 / monthly *

*additional fees may apply