Why Every Business Needs a Newsletter: Benefits and Best Practices
May 23, 2023

Why Every Business Needs a Newsletter: Benefits and Best Practices

If you’re a business owner or a real estate agent, staying connected with your clients and customers is key to maintaining relationships and growing your business. One of the most effective ways to do this is by sending out a print and mail newsletter. 

Read on to explore the benefits of sending out a newsletter and best practices for creating a successful one.

Benefits of Email Newsletters

1. Stay in Touch

In today’s fast-paced world, it’s easy to get lost in the shuffle. You can consistently stay in touch with your clients and customers by sending out a regular newsletter. This helps to keep your brand top of mind and strengthens your relationship with them. Your newsletter can include updates on your business, new products or services, or industry news that your clients and customers may find interesting.

2. Top of Mind

When your clients or customers need your products or services, you want to be the first business that comes to mind. A newsletter is a great way to ensure you stay current. By consistently providing valuable content, you increase the likelihood that your clients or customers will turn to you when they need your products or services.

3. Add Value

One of the keys to a successful newsletter is to provide value to your clients or customers. This means including content that is relevant, informative, and engaging. You can include industry news, tips, tricks, or exclusive promotions that your clients and customers won’t find anywhere else. 

4. Sell More

While providing value is essential, your newsletter can also be a powerful sales tool. You can promote your products or services through your newsletter, giving information on new offerings or highlighting popular products. Newsletters are also essential in taking your brand marketing to the next level. By including calls to action, you can encourage your clients and customers to make a purchase or schedule a consultation. 

5. Ads Delivered to Your Inbox

In addition to promoting your products or services, you can include ads from other businesses in your newsletter. This can be a great way to generate additional revenue while providing value to your subscribers. 

Best Practices for Email Newsletters

Now that we’ve explored the benefits of a print and mail newsletter let’s take a look at some best practices for creating a successful one.

1. Be Consistent

Whether you send your newsletter monthly or quarterly, it’s important to establish and stick to a regular schedule. This helps to build anticipation and ensures that your clients and customers know when to expect your newsletter.

2. Make It Visually Appealing

Your newsletter should be well-designed and easy to read. Use images and graphics to break up the text and make it more engaging.

3. Provide Value

Include content that is informative, relevant, and engaging. Your newsletter content should ideally be a mix of 90% educational content and 10% promotional content.

4. Include Calls to Action

Whether you’re promoting your products or services or including ads from other businesses, include calls to action that encourage your clients and customers to take action.

 At ICONICA Communications Inc., we help you build and maintain strong customer relationships by sending out newsletters and creating other engaging branding solutions.  Don’t miss out on the opportunity to connect with your audience, drive engagement, and grow your business.

Contact us today to learn more.