Harnessing the Power of Online Performance Reports for Business Growth
May 16, 2023

Harnessing the Power of Online Performance Reports for Business Growth

Assessing your business’s online presence has become crucial in today’s world. Our online performance report can evaluate your business’s marketing categories, such as listings, SEO, social media, digital advertising, reviews, and website performance, providing an automated needs assessment report.

Read on to learn all about online performance reports and how to access yours.

Understanding Our Online Performance Report

The following sections will explain what each section of your online performance report will entail.

Business Information

An online performance report’s first section contains details about your company. This data is used to look up digital marketing data for your company and assess how you fare against competitors in your sector.

Overall Score

Your Overall Score indicates how well your digital marketing is performing in comparison to other businesses in the same industry. Each section grade is converted into a numerical score, which is then used to calculate your overall score. This scoring chart is used: 

A=4 | B=3 | C=2 | D=1 | F=0


Our online performance report will pull data from various online directories to display your number of listings, the accuracy of those listings, and any sites you’re not listed on that you should be listed on. If your score is low, you may need to fix incorrect business information or update your listings/claim listings.


Our online performance report will gather data from various review sites to highlight the number of reviews your business has, the recency of the reviews, and your average score. In this section, if your grade is high, then you’re good to go! But if it’s low, you will need to engage with your reviews more or encourage your clients or customers to review you more.


Our online performance report will also investigate your social media presence on platforms such as Facebook, Twitter, and Instagram. If your score is high, you’re good to go! But if it’s low, it may be due to an inactive social media page, viewing restrictions, wrong page classifications, or more. Remember, if our system is having a hard time finding your social media page, then your customers will too.


The next score you’ll get is for your websites, where our report uses Google PageSpeed Insights to look at your mobile responsiveness, desktop load speed, and homepage content. This report will break down each of the above sections, and if your score is low, you may need to work with a developer to fix your speed by optimizing the back end of your website.


Online advertising puts your business in front of your potential customers in search results, social media feeds, and other relevant sites around the internet. Ad campaigns can help build brand awareness, drive traffic to your website, and more. Our online performance report will tell us if any ads you have currently running are targeting the right people—or reaching anyone at all. If your score is low, then you’re losing out on potential customers! This report will tell you what your recommended keywords should be, how they could be performing, and how many clicks you could be getting. 

Get an Online Performance Report

At Iconica Communications, Inc, we offer online performance reports that can help you discover any gaps in your marketing efforts. Simply click on the “Get my free report” button on our home page. Not only can we help you identify those, but our expert team is also ready to help you address them to ensure that your business gets more clients.

Ready to unlock your business’s full potential? At Iconica Communications Inc., we offer a wide range of marketing services, from digital marketing to video production and website design. We are committed to helping your business succeed by understanding your needs and developing a customized and effective marketing strategy. Contact us today to learn more about what we have to offer.