It’s no secret that digital marketing is more important now than ever! It wasn’t so long ago that the most a company or business had online was a website and an email address. Times have definitely changed, and continue to change. It seems hard to keep up with all of the rapidly evolving marketing platforms. However, if you fail to adapt, you’ll be left wondering why your business has failed to grow. There are few successful companies that don’t have a strong online presence. Here are some of the main trends that you should be ready for:
With a larger number of it’s users now over the age of 65, Facebook has lost a lot of ground with younger demographics who prefer more visually based Apps largely featuring video and photography. Combined with some of the fake news and political issues, this drop in popularity with younger people has many marketing companies unsure about what the future holds for the App. While it’s still a great place to market your services, we suggest to not only use Facebook if you’re targeting a younger market as well as you may be completely miss your target.
With well over 1 billion active users monthly, Instagram is a fantastic marketing platform, and definitely not to be ignored. It has rapidly become one of the top Apps for a younger demographic. If your target touches anywhere near the 30-35 year old market, you will definitely want to open a profile and use it frequently.
A chatbot is an artificial intelligence software that acts as a virtual assistant for users. Chatbots interact with users in a natural way, offering customer service functions, making it possible for the user to receive help without immediate contact from a live person. We believe this ability for customers to receive instant responses will only gain in popularity as they are quickly becoming one of the fasting growing marketing trends.
If you’re not using video to market your business, you’re falling behind. Text, although still popular, comes nowhere near the effectiveness of a video. In the real estate market especially, nothing competes with video. Allowing customers to view a property for the safety of their home is invaluable. It’s an absolutely essential digital marketing tool. Don’t just take our word for it, the stats are incredible:
Producing quality content is an essential part of marketing your business. There is nothing that engages more than original, creative content that is developed for a targeted audience. We see a trend towards content creation. Your website will get a higher ranking on Google as well if you’re consistently adding new content. We can’t stress the importance of creating original content enough.
With email being one of the main forms of online communication, email marketing is still going strong. We are seeing a trend towards more personalized forms of email marketing. Email is often the final trigger that motivates a user to act. Used in combination with other marketing efforts, it’s incredibly valuable.
Interactive content is anything that isn’t static – something that the user can directly interact with. Think swiping, clicking and 360 degree tours. More businesses are using quizes, polls, interactive ads other cutting edge technology to bring their content to life. This means more fun for the user and a much more memorable experience.
Your marketing should be done through multiple platforms including Social Media, Email, Apps, your website and your blog. This broad approach allows you to connect with as many customers as possible, offering users a more complete brand experience. A consistent brand message and voice across all of these channels is key. Multi-channel marketing allows for better customer attainment and retention.
Online marketing is moving swiftly. We hope you take full advantage of all possible channels. If you need help developing an online marketing plan, or you’d like to learn more, contact us for more details!