direct mail Archives - Iconica Communications Articles

Direct mail - Iconica Communications

April 24th, 2020

The truth about direct mail

Does marketing by mail really work? We have met some clients who have moved all of their marketing efforts online. While it can seem like a clever idea to move to digital marketing or skip direct mail altogether, you’d be missing out on a huge opportunity to increase your overall response rate! Direct mail works.  […]

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January 09th, 2019

Just Branded: Krystal De Roche

I’m so happy to get to share this fresh and bright brand design for Krystal De Roche! Krystal contacted us for a new logo that reflected her business and felt professional and stylish, yet soft and feminine. We had a lot of fun choosing just the right type treatments. Take a peek below at some […]

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Postcards & Letters

April 12th, 2017

Letters & Postcards – Connecting with your audience

Sending promotional materials by “snail mail” is arguably the most effective way to directly target a specific geographic area or neighbourhood. When done repeatedly over an extended period of time, residents get to know your brand and you become the go-to name in your area. We’re often asked about what’s best to send. Let’s talk […]

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June 10th, 2011

Build your Direct Mail Campaign in 10 Steps

1. Get Prepared – Have you done this in the past? What were the results? – Ask around about other’s experiences  – learn from it 2. Get your timing on point – Make sure to confirm timelines with printing company – Can you deliver it in the time frame you anticipate – Document results to […]

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COVID-19 Information

Due to the recent government guidelines, we are now working via phone and email. Our services remain open, however we have closed our office for all unscheduled pick-ups and drop-ins. Photography, video and floor plan services are being offered in contact-free circumstances only for the protection of our clients and employees. We’re happy to continue to service you through this time and we appreciate your understanding and continued support.