direct mail Archives - Iconica Communications Articles

January 09th, 2019

Just Branded: Krystal De Roche

I’m so happy to get to share this fresh and bright brand design for Krystal De Roche! Krystal contacted us for a new logo that reflected her business and felt professional and stylish, yet soft and feminine. We had a lot of fun choosing just the right type treatments. Take a peek below at some […]

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Postcards & Letters

April 12th, 2017

Letters & Postcards – Connecting with your audience

Sending promotional materials by “snail mail” is arguably the most effective way to directly target a specific geographic area or neighbourhood. When done repeatedly over an extended period of time, residents get to know your brand and you become the go-to name in your area. We’re often asked about what’s best to send. Let’s talk […]

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June 10th, 2011

Build your Direct Mail Campaign in 10 Steps

1. Get Prepared – Have you done this in the past? What were the results? – Ask around about other’s experiences  – learn from it 2. Get your timing on point – Make sure to confirm timelines with printing company – Can you deliver it in the time frame you anticipate – Document results to […]

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