November 20th, 2014
We all know that a business card is the most important printed piece you can have in business, and the cornerstone of brand support material. Here at Iconica, we have an appreciation for luxury printing methods and this example is really something special! Michael McLachlan wanted a high-end card as he deals with luxury properties […]
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October 15th, 2014
I wanted to share a recent logo project that we’re all excited about here at Iconica. Michael McLachlan was looking for a new monogram logo to represent him in his real estate business. He wanted to ensure that his logo would work for the luxury Toronto real estate market, but still have a clean and simple look. Luckily, […]
Read PostMarch 11th, 2013
What is a brand? A brand isn’t just a logo, it’s the perception that a customer has about a product or service. Jerry McLaughlin of Forbes Magazine explores this idea in his article “What is a brand, anyway?”. He delves into the history of the word from it’s origins as a cattle marking system to […]
Read PostMarch 16th, 2011
Branding shows your personality and identity of your business. Having said that it will create a demand for your product/service. It not only gets you the clients you are targeting but it helps them make a emotional connection to you. Have you ever met someone and they handed you their business card and you were like “whoa nice card?” Chances are that person will remember you and your card and refer you to someone in the future. You can establish a great reputation that way and through branding get recognized in your industry by remaining consistent and building those relationships.
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