Print Is Not Dead
April 18, 2023

Print Is Not Dead

When you think of print—books, magazines and newspapers—it can seem like it’s being left behind in the digital age.

However, print is still an important part of many people’s lives, and it is definitely not dead. A 2017 report from Statista found that print is still the most popular form of reading material in the United Kingdom. 

Moreover, almost 80% of consumers act on print advertisements immediately compared to 45% of consumers who act on digital advertisements right away.

All this to say, people still value the tactile experience of reading in print, and while digital adoption is on the rise, print is still playing a major role.

The beauty of print is that it’s timeless and durable; companies can reach a wider audience with print than with digital, as not everyone is comfortable using technology just yet. Print requires thoughtful design and clever strategizing to make it successful, and it’s a great way to connect with your target audience.

Although it may be overshadowed by digital media, print is still an important part of the marketing mix and is certainly not dead. In this article, we walk through 5 ways you can use print for your marketing efforts.

Create Print Material Stationary

Stationary is still relevant, and it can be a great way to promote your business without feeling overly salesy. Whether it’s as simple as business cards or as elaborate as full letterhead sets, stationery is a great way to create a memorable experience and leave a lasting impression.

Create Marketing Material

Book design - Iconica Communications

Print marketing materials such as flyers, catalogues, and postcards are excellent ways to reach potential customers. These materials allow you to showcase your product or service in an engaging way and reach people who may not be connected to the digital world. Sending out consistent mailers or brochures can help build brand awareness and keep customers up to date with your products or services.


Signage is a great way to quickly convey important information to your customers, such as store hours or special offers. Signage can also be used to reinforce branding and can evoke an emotional response from customers.

Printed Apparel

Printed apparel such as t-shirts, hats, and bags can be used to promote your brand. It offers a personal connection with your customers, and promotional apparel is often seen as a souvenir of sorts. This can be especially useful for events or trade shows.

Booklets and Magazine

Book design - Iconica communications

Print booklets or magazines can be an effective way to share your story and connect with your target audience. These can be used to showcase your product or service, or to provide helpful information for customers to refer back to.

We genuinely believe that print is not dead—it’s still an important part of marketing, and will continue to be so. As long as people value the tactile and personal experience of print, it will remain relevant. By taking advantage of the different types of print material available, you can use it to reach your target audience in a unique and memorable way.

Create Stunning Print Materials for Your Brand!

At ICONICA Communications, we specialize in creating stunning print materials for real estate businesses. From flyers and postcards to magazine inserts and brochures, our team of designers can work with you to create eye-catching material that will quickly grab the attention of your target audience. 

Contact us today to learn more about how our print services can help your brand stand out from the crowd.