print design Archives - Iconica Communications

print design Archives - Iconica Communications Articles


March 25th, 2024

The Power of Postcards and Printed Newsletters in Real Estate Marketing

Real estate marketing agents constantly seek innovative strategies to attract and nurture leads. Even with the rise in digital marketing, direct mailing of postcards and printed newsletters remains a time-tested tactic for engaging potential clients. It also helps build lasting relationships within a designated area. Read on to explore the benefits of using this tactic […]

Read Post
Stems & Forks Book design - Iconica communications

April 18th, 2023

Print Is Not Dead

When you think of print—books, magazines and newspapers—it can seem like it’s being left behind in the digital age. However, print is still an important part of many people’s lives, and it is definitely not dead. A 2017 report from Statista found that print is still the most popular form of reading material in the […]

Read Post
Perfect Bound Book Printing - Iconica Communications

August 03rd, 2017

Perfect Bound Books

All you need to know about perfect bound printing. Many books, magazines, and brochures require different binding techniques. The best method for your job will depend on the type of publication, the number of pages and its purpose. At Iconica, we offer multiple types of binding such as stapling for smaller documents, Saddle Stitched, Wire-o-Bound […]

Read Post
Hard cover books -

October 26th, 2016

Just Printed: Hard Cover Books

One of our clients came to us recently with the idea to create a special gift for the owners of a recent property he sold. He saw it as a value-added service and a token of his appreciation to each client that puts their trust in him. Mario got to work designing and creating this […]

Read Post
Mini Featuresheet

February 17th, 2016

Introducing Mini Feature Sheets

At half the size, these pint-size brochures are packed full of features, photos and details on the property all in a portable, travel size format. With 3 new templates to choose from, they compliment the larger feature sheets when handed out at open houses and showings. Mini feature sheet set up is free when purchased […]

Read Post
Max Taylor business cards

February 03rd, 2016

Just Printed: Max Taylor Business Card

We wanted to share a business card that is unanimously loved by every person who sees it! Whether your preference is more traditional or contemporary graphic design, here’s a look that bridges the two styles in all the right ways. Max Taylor was looking for a high-end card with a simple diamond pattern. He sent […]

Read Post
David Flanagan business card - Iconica Communications

November 25th, 2015

Just Printed: David Flanagan

Here are some recent print materials that we’re very excited about here at Iconica. David Flanagan completed his logo project with us last year — a simple and understated monogram in all black and white suited him best. Here it is on his business card, thank you card and most recently, a personal brochure. We […]

Read Post

October 28th, 2015

Just Printed: Consistency in your branding material

Here’s Lauren with former Iconica team member Brian Chung and his new real estate “For Sale” sign, custom-designed by Mario. We’re happy to help Brian build his real estate business by creating exciting marketing pieces with consistent branding. A branded service or product is 10 times more effective and recognizable. Brian is really looking forward […]

Read Post
Iconica's new featuresheet templates

September 02nd, 2015

Announcing Our NEW Template Collection

Just in time for the fall market, we’re excited to announce our new listing template collection! Whether your listing is large or small; a sleek, modern condo, a cozy cottage in the Beaches or a luxurious Forest Hill home, there’s definitely a look that will appeal to you and your clients. Our collection includes large […]

Read Post
Direct Mail Marketing - Iconica Communications

August 20th, 2015

Build your Direct Mail Campaign in 7 Steps

1. Get Prepared: Start Thinking About Direct Mail Have you done a direct mail campaign in the past? How often did you market to your farming area? What were the results? Try asking around about other’s experiences. Keep an eye out for direct mail that you get in the mail that appeals to you. What […]

Read Post