June 24, 2015

Just Branded: Metro Endodontics

We just wrapped up another exciting logo project here at Iconica. Metro Endodonics was looking for a new logo; previously, the group of doctors were using a monogram (representing the founder’s last names); but with an expanding team, they knew that it was time for a redesign. A modern, simple and more youthful logo was requested. We presented a variety of concepts and the Doctors were immediately drawn to one in particular: a hybrid of a tooth, the letter “M” for Metro, and the Toronto Skyline. We love how all of the elements of the logo work together to tell a story about who Metro Endodontics are. After many days of pondering colour options and fonts, we all decided on a pair of intense blues and a highly readable typeface. We’re very happy with the results and we know the doctors are looking forward to getting everything printed. Thank you Metro Endodontics!
If you’re not branded or your logo needs a refresh, contact us today to see what we can create for you.

Metro Endodontics logo

The final logo


Metro Endodontic branding guide

Metro Endodontic’s brand identity guide.


Metro Endodntics - supporting items

Supporting designs: Business Card, Envelope, Letterhead and Referral form.

COVID-19 Information

Due to the recent government guidelines, we are now working via phone and email. Our services remain open, however we have closed our office for all unscheduled pick-ups and drop-ins. Photography, video and floor plan services are being offered in contact-free circumstances only for the protection of our clients and employees. We’re happy to continue to service you through this time and we appreciate your understanding and continued support.