We just wrapped up another exciting logo project here at Iconica. Metro Endodonics was looking for a new logo; previously, the group of doctors were using a monogram (representing the founder’s last names); but with an expanding team, they knew that it was time for a redesign. A modern, simple and more youthful logo was requested. We presented a variety of concepts and the Doctors were immediately drawn to one in particular: a hybrid of a tooth, the letter “M” for Metro, and the Toronto Skyline. We love how all of the elements of the logo work together to tell a story about who Metro Endodontics are. After many days of pondering colour options and fonts, we all decided on a pair of intense blues and a highly readable typeface. We’re very happy with the results and we know the doctors are looking forward to getting everything printed. Thank you Metro Endodontics!
If you’re not branded or your logo needs a refresh, contact us today to see what we can create for you.
The final logo
Metro Endodontic’s brand identity guide.
Supporting designs: Business Card, Envelope, Letterhead and Referral form.