September 16th, 2025
Every business has a story. The real challenge? Turning it into something people connect with and remember. For top-producing agents and small businesses, a well-crafted brand story often makes the difference between being seen and being chosen. At Iconica, we help our clients tell stories that feel true and purposeful, through visuals, voice, and strategic […]
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July 29th, 2025
If you’re gearing up for the Fall real estate market, your brand should be working for you, helping you stand out, connect with the right clients, and build trust before you even speak. If it feels off or outdated, it might be time for a refresh. We work with top-producing real estate agents and small […]
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July 08th, 2025
At Iconica, we love bringing bold visions to life, and our recent project with Andrew Campian is the perfect example. Andrew came to us looking to elevate his personal brand as a trusted and experienced real estate professional in the GTA. We wanted to create a visual identity that felt current and refined, while still remaining […]
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April 24th, 2025
We recently had the pleasure of working with our valued long-time client, Toronto real estate agent Helen Braithwaite, to update her brand. Helen’s goal for the brand refresh was to better reflect her boutique-level, one-on-one approach to real estate. The new brand identity for Helen is a seamless blend of her favourite interior design and […]
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March 25th, 2025
Crafting a compelling brand package isn’t merely about aesthetics; it’s about creating a memorable identity that sets you apart from the competition. Whether you’re a seasoned agent looking to refresh your image or new to the industry and establishing yourself, a brand package is your foundation for success. Let’s explore the components of a winning […]
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March 04th, 2025
In a sea of competition, it’s easy to overlook the one thing that could elevate your business above the noise. Many companies believe they have their branding figured out, but you may actually be missing a crucial element that truly connects with your audience. What if you’re unknowingly leaving opportunities on the table by not […]
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January 23rd, 2025
We recently had the opportunity to work with Lynne Elkind, a real estate agent in the Toronto area, to refresh her brand identity. Lynne approached us with a desire for something new and fresh – a design that would reflect her unique personal style. The goal was to create a brand that felt as lively as […]
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November 20th, 2024
Building a strong brand identity is essential for businesses that want to stand out in today’s competitive market. It is how you present your business to the world and helps you build trust, differentiate from competitors, and form lasting connections with your audience. Let’s explore the essential elements of a powerful brand identity and the […]
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October 08th, 2024
We recently had the pleasure of working on the brand identity for Geoffrey Real Estate Group, drawing on the legacy of Geoffrey’s previous logo design and evolving it into something truly contemporary. The goal was to give the brand a fresh, modern twist that would resonate with today’s audience. For this brand, we crafted a logo […]
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July 29th, 2024
Think about the biggest companies in the world. What do you associate them with? Coca-Cola and the colour red, or a polar bear. KFC and Colonel Sanders for a mascot. Roots Canada is even associated with beavers, camping, and the great outdoors. What do they all have in common? A brand. Having a brand isn’t […]
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