The Different Types of Digital Advertising and Which Ones You Should Use
October 12, 2022

The Different Types of Digital Advertising and Which Ones You Should Use

The world of digital advertising has many different types, which can be tricky for businesses that are new to the game and are uncertain about which would best sell their products and services. Figuring out how best to market yourself online can prove difficult, which is why we have put together this handy guide to some of the more popular types of digital advertising available, how each of them can help your business, and which one you should choose based on how they can best serve you.

Read on to learn more about how Facebook and Instagram ads, Google ads, and YouTube ads can help your business and which one might be the right fit for you.

Facebook and Instagram Ads

Facebook and Instagram advertising campaigns fit very well together, so often, they are thought of together when it comes to digital advertising. Both platforms offer an easy way for business campaigns to reach a larger, more targeted audience. Facebook and Instagram can use the same photos or videos while still having a unique ad for each platform. This makes them ideal for digital advertising campaigns where a business wishes to reach a targeted audience easily, as you basically get two for the price and time of one. Most advertising agencies have some sort of service that ties these two ad types together, making it very easy for businesses that need that extra bit of help to find a good digital advertising strategy.

Google Ads

There are quite a few benefits to choosing Google Ads for your next digital advertising campaign. A few of the top points are the fact that Google is known for ad targeting, meaning your ads can reach the right people—those who would want to purchase your products or services—easily. Google Ads achieves this with keywords and ad location, as well as other information such as age, location, and language, which can be chosen by a business to help make the ad more targeted. Google Ads are also easier on your wallet, as there is no minimum required. You can choose not only how much you pay but also the frequency (whether you pay by month, day, or ad).

Youtube Ads

YouTube ads are a type of Pay-Per-Click (or PPC) ad. What this means is that they are beneficial in the sense that you only pay if your ad gets clicked on, which makes it very easy on your business expenses. YouTube ads are also highly targeted: you can choose targeting settings such as demographics, topics, similar audiences, and more to help make certain your ads reach who you want them to. YouTube ads are also extremely easy to measure as far as analytics go, as they offer an analytics tab on your YouTube account. This data can help you see how well your ad is doing and who it is reaching, which can lead to your business getting the most effective advertising campaigns.

Retargeting and Remarketing

Retargeting is an approach marketers use to target prospects who have visited the website before. It involves the use of data from previous interactions for online ad placement. Advertisers use cookies to accomplish this. Remarketing is a similar approach that involves re-engaging with customers through email. For instance, if a customer added an item to the cart and removed it later, you can use targeted emails to remind the customer of the product.

Now that you know more about the more popular types of digital advertising, why not get your business started on its own? Reach out to the amazing marketing professionals at Iconica Communications if you have any questions or if you’re interested in one of our digital marketing bundles. Contact 416-921-7484 or click here to get in touch.