sales Archives - Iconica Communications

sales Archives - Iconica Communications Articles

Video book - Iconica Communications

March 23rd, 2016

Using Video Books as a Sales Tool Offline

You’ve heard before that video can be a powerful sales tool. And it’s true. But it doesn’t always make sense to connect with your target audience online. Think of getting your message in front of older generations that aren’t tech saavy, or captive audiences of people who are exactly your “ideal client”. These people may […]

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Make the buyer an expert - Iconica Communications

September 30th, 2015

Re-­thinking your content strategy: Make your client the expert!

Most professionals today focus their marketing efforts around promoting themselves as an expert. It makes sense, right? You’re trying to show the world what you have to offer and establish yourself as an authority. However, we think it’s worthwhile to re­-think this approach. Studies show that most people find self ­promotion annoying. This shouldn’t surprise […]

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Videos for digital marketing

June 17th, 2015

Using video as a sales tool

As technology evolves we are constantly challenged to re-invent the way we do things and take advantage of the new tools we have at our fingertips.  Sales processes are no different.  They have evolved to the point where sales people are not the only ones selling.  Digital marketing uses a variety of different techniques to […]

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