mailing Archives - Iconica Communications

mailing Archives - Iconica Communications Articles

Direct mail - Iconica Communications

April 24th, 2020

The truth about direct mail

Does marketing by mail really work? We have met some clients who have moved all of their marketing efforts online. While it can seem like a clever idea to move to digital marketing or skip direct mail altogether, you’d be missing out on a huge opportunity to increase your overall response rate! Direct mail works.  […]

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March 27th, 2012

5 Steps to have your Website be better than your Competition

STEP 1: Find the “Competition” They “offer” supposedly what you do… but do they?  Can you improve on what they have currently?  Figure out what you have and what they don’t and what they have and you don’t. Then add to your list of products or services. Step up your game! Try catering to more […]

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June 10th, 2011

Build your Direct Mail Campaign in 10 Steps

1. Get Prepared – Have you done this in the past? What were the results? – Ask around about other’s experiences  – learn from it 2. Get your timing on point – Make sure to confirm timelines with printing company – Can you deliver it in the time frame you anticipate – Document results to […]

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