It’s been pretty Joyful here at Iconica lately! Team Joy out of the Kawartha’s recently approached us for a new logo design, and I have to admit, we were extremely excited to work on a real estate project with such a strong brand name. Team Joy wanted a friendly, enthusiastic logo in a vibrant colour that would really stand out. The challenge here was to really do the word ‘joy’ justice with a creative graphic that was truly expressive.
The loopy hand-drawn signature we came up with immediately ticked those boxes, and we feel is both elegant and impactful. We chose a fantastic, rich, mid-tone purple for the main brand colour which looks great with a secondary palette of black and white. The client loved it and we felt we nailed the brief and communicated the joy and exuberance that Team Joy are known for. Keep an eye out for more upcoming projects for this amazing team.
Lauren Britstone, Designer