The Importance of Creative Content Marketing in Real Estate
June 15, 2023

The Importance of Creative Content Marketing in Real Estate

With the growth of YouTube, Instagram, and other visual platforms, creative content reigns supreme. Real estate is a visual industry, so you must evolve beyond traditional marketing strategies and add visually stunning creative content. 

This blog post will explore the benefits of creative content marketing and provide tips for creating engaging content.

Benefits of Creative Content Marketing

In the competitive real estate landscape, having unique content will make you stand out and show potential clients why you are the right choice. Creative content increases the likelihood of generating backlinks. These links will improve your domain authority and increase search engine rankings.

Additionally, creating eye-catching visual content will help boost customer engagement and increase the chances of repurposing content. For example, you can use property pictures and videos in brochures, blogs, social media posts, and other marketing content.

Creating Engaging Content for Real Estate

Since we process visuals 60,000 times faster than text, you can use visual content to engage audiences more effectively. Here are some of the best ways to do so.

1. Creative Blogs

Articles with images get 94% more views than those without them. You can add pictures and infographics to your blogs to make them more appealing and engaging. Since customers have shorter attention spans, it is a good idea to shorten the blogs and focus on visual representations like infographics. 

2. Charts and Graphs

Turn complex real estate trends and insights into charts and graphs to make the information more digestible. Like infographics, charts can help you add value to your customers and provide additional engagement opportunities. For example, you can add a chart to your blog post, share it through social media, or use it in a video to increase trust and reputation.

3. High-Quality Images

Images are a significant part of real-estate listings because they make your property more appealing. While capturing high-quality and well-lit images is essential, the main goal should be to showcase the property’s best features. If you’re having trouble taking the best property pictures, ICONICA Communication can send experienced photographers to help you.

4. Virtual Tours and Floor Plans

You can create virtual floor plans using pictures and videos to help potential buyers visualize how they would move around the property. They can also be a great way to showcase the unique features of a property. You can take this further by creating virtual property tours with a 360-degree view. Virtual tours are popular in real estate because they allow potential buyers to explore and experience the property remotely.

5. Short-Form Videos

Short-form videos are a great way to showcase your properties in today’s Instagram and TikTok era. Through these videos, you can create short property highlights, showcase unique features, and highlight the local area. A simple way to generate interest is to share snippets of your virtual tour.

ICONICA Communications Inc. can help you develop a comprehensive content marketing strategy with different creative elements. We can send professional photographers and videographers to capture content and use it for posts and other marketing activities. We also have experts who write highly-engaging blogs. Contact us today to learn more!