How to Give Your Underperforming Website a Modern Makeover
September 26, 2023

How to Give Your Underperforming Website a Modern Makeover

An impressive online presence is more crucial than ever for businesses and individuals. Your website serves as a virtual identity, often forming the first impression potential customers or readers have of you. If your website is underperforming, it’s time to give it a modern makeover that can enhance the user experience and drive engagement.

Read on to learn how to transform your slow website into a dynamic hub of activity.

Reasons for Improving Your Website and Its Key Components

Before diving into the essence of website transformation, let’s understand why a new website is essential. Outdated designs, slow loading times, and a lack of mobile responsiveness can frustrate visitors, leading to high bounce rates and missed opportunities. A modern website instantly conveys credibility and relevance, capturing your audience’s attention from the moment they land on your page. Here is how you can make your website highly engaging. before the overhaul (left) and after (right).


To improve your search engine visibility, you need to optimize your website with relevant keywords. Conduct thorough research to identify phrases that align with your content and resonate with your audience. You should integrate these keywords naturally into your headlines, body text, and meta descriptions to improve your search engine rankings and attract organic traffic.

Visual Storytelling with Videos

Incorporate videos strategically throughout your website to engage visitors and convey complex messages in an easily understandable format. You can include quality videos about your service, product demonstrations, customer testimonials, and brand story to foster a deeper connection with your audience.

Strong Call to Action

A call to action (CTA) guides visitors toward their next steps: purchasing, subscribing to your newsletter, or contacting you. Craft compelling CTAs that are action-oriented and visually stand out.

Streamlined Navigation

A cluttered and confusing website structure can frustrate visitors and lead them to exit your site. To avoid an unpleasant experience, streamline your navigation menu by categorizing content logically and making it easy for users to find what they want. Dropdown menus or a clear subcategory sidebar can ensure a seamless and intuitive browsing experience.

Mobile Responsiveness

A responsive design ensures your website looks and functions flawlessly on various screen sizes. It can provide users with a consistent and enjoyable experience, regardless of how they access your site.

Web Engagement: Engage and Connect

MB Design Consultants website: Iconica Communications

Now that you understand the importance of adding key components to improve your website’s visibility and navigation, let us explore practical ways for generating web engagement.

SEO (Search Engine Optimization)

SEO improves your website’s visibility on search engines, attracting organic traffic. You can use relevant keywords, create quality content, optimize on-page elements, ensure mobile-friendliness, and build backlinks to make your website search engine friendly. Good SEO enhances the user experience and encourages more extended visits.

Email List Building

Email marketing maintains ongoing engagement and encourages visitors to return to your website. Collect email addresses from website visitors using opt-in forms and segment your list based on users’ interests and behaviors. This detailed data can help you send personalized and engaging content through email campaigns, directing recipients back to your site.

Shea Warrington Website: Iconica Communications


Regularly updated blog content positions you as an industry authority and keeps visitors coming back for more. Share informative, relevant, and valuable articles with images and videos that address your audience’s pain points and interests.

Social Media Integration

Integrate your social media profiles seamlessly into your website to encourage cross-platform engagement. Display social media icons prominently, allowing visitors to easily connect with you on their preferred channels.

Giving your underperforming website a modern makeover is not just about aesthetics; it’s about creating a user-centric, engaging, and conversion-focused online presence. If you want expert assistance crafting or optimizing your website, our experts at ICONICA Communications Inc. can assist you. Contact us now to make your website attract potential clients.