Over the years, Iconica has seen the real estate market from a unique standpoint. The changes we’ve seen in the past decade and a half are interesting and we wanted to share them with you.
In 2017, for the first time in over 5 years, the GTA saw a drop in the number of sales annually, from 113,040 in 2016 to 92,263 in 2017. By the beginning of October 2018, the GTA is only up to 60,031 listings. Average home price has climbed rather steadily over the last decade. This has created extremely tight market conditions.
We’ve read some staggering figures. There are well over 50,000 licensed REALTORS® in the GTA. Over one third of all REALTORS® who are licensed through TREB completed NO TRANSACTIONS in 2017 and over 8000 only completed 1 TRANSACTION. That means that over HALF of the REALTORS® in the city completed one transaction or less!
What does that mean for the real estate marketing we see? It means major changes. The heat is on and competition is stronger than ever.
Persistent and creative self promotion, and NOT ONLY MARKETING YOUR LISTINGS is the key to not only surviving in this market but thriving.
Persistent and creative self promotion, and NOT ONLY MARKETING YOUR LISTINGS is the key to not only surviving in this market but thriving. There are agents who are getting the listings that you’re not because they’re strongly branded and have a consistent print and online presence. If no one knows who you are, you will be left behind while a small percentage of agents sweep up all of the listings.
10 years ago, the majority of our marketing for agents revolved around the listing (think feature sheets and just listed cards). As popular as those products remain, we’re seeing a massive shift towards a focus on personal branding, online campaigns, high-end print products and agent video introductions.
If you invested in real estate courses and you invest in Brokerage fees but you don’t invest in YOURSELF and letting people know that you even exist, you’re missing the incredible earning opportunities that this business provides.
We’ve helped countless agents grow their business and get fantastic results. contact us today to book your no cost personal marketing meeting and learn about how we can help you build your business. We’re looking forward to meeting with you!