September 23rd, 2025
Real estate has always relied on strong visuals, but video has taken that expectation to another level. Listings that include video consistently capture attention, create trust, and make both the property and the agent stand out in a competitive market. Yet, some agents still treat video as optional. In reality, video should be a standard […]
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September 10th, 2025
Iconica.ca has partnered with NeighbourhoodGuide.com—a Toronto-focused platform where locals explore communities and real estate. If you want your brand to be synonymous with a specific Toronto neighbourhood, you need to show up where locals actually look. We’re offering a first-month free trial (limited availability, first come first served). After your trial, lock in a yearly subscription and position yourself as the […]
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August 18th, 2025
In real estate, presentation is everything—and now you can showcase your listings with a whole new level of sophistication. We’re thrilled to introduce our latest print product: Gold Foil Printed Feature Sheets, available in three format options. Each sheet is: These aren’t your average sell sheets. They’re crafted to make your listing materials feel upscale, polished, […]
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July 15th, 2025
In a market flooded with digital ads, standing out requires more than just another online listing. For real estate professionals, especially those working in luxury or competitive segments, strategic print design creates a lasting impression where digital content often fades. At Iconica, we’ve seen how carefully crafted print pieces do more than support a brand, […]
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July 03rd, 2025
If you’re using the same templates as everyone else, you’re not standing out, you’re blending in, and blending in is bad for business. We’ve all seen it: templated websites, cookie-cutter brochures, generic social posts. They’re fast, they’re cheap, and they look like it. When everything you put out starts to look like everything else, it […]
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June 12th, 2025
In real estate, your time is your most valuable asset. Hours spent designing flyers or learning social ads could be used to show properties, build relationships, or close deals. Doing it yourself might seem like a money-saver, but it often ends up costing more in missed opportunities. At ICONICA, we work with real estate professionals […]
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May 21st, 2025
The moment you walk into a meeting with a potential seller or send over an intro package to a first-time buyer, you’re being evaluated. It’s not just what you say, it’s what you show. Are you prepared? Do you look like a professional? Can they trust you with the biggest transaction of their life? That’s […]
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April 24th, 2025
We recently had the pleasure of working with our valued long-time client, Toronto real estate agent Helen Braithwaite, to update her brand. Helen’s goal for the brand refresh was to better reflect her boutique-level, one-on-one approach to real estate. The new brand identity for Helen is a seamless blend of her favourite interior design and […]
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March 25th, 2025
Crafting a compelling brand package isn’t merely about aesthetics; it’s about creating a memorable identity that sets you apart from the competition. Whether you’re a seasoned agent looking to refresh your image or new to the industry and establishing yourself, a brand package is your foundation for success. Let’s explore the components of a winning […]
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March 18th, 2025
Property videos have become a standard practice of the current digital-first real estate market. While stunning property walkthroughs are valuable, featuring yourself on camera transforms ordinary real estate content into powerful branding opportunities. Let’s explore why stepping in front of the camera can be a great marketing decision that grows your brand. Benefits of Agent […]
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