Real Estate Archives - Page 2 of 5 - Iconica Communications Articles

Ari Zadegan video - Iconica Communications

July 07th, 2016

Just Edited: Ari Zadegan Neighbourhood Video

We just wrapped up another successful neighbourhood video for Toronto REALTOR® Ari Zadegan and thought we would share it with you. Ari came to Iconica looking to create high impact marketing materials that she could use to promote herself online. Her goal was to promote her extensive knowledge of, and experience in, the neighbourhood of […]

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Jason Vidal Branding - Iconica Communications

June 30th, 2016

Just Branded: Jason Vidal

Another successful re-branding project has been completed here at Iconica! Jason Vidal was looking to create a logo that would have both modern and vintage elements. When I starting to think about this logo, what came to mind was vintage varsity teams. I knew that if I created a sharp, centred word mark with strong […]

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Neighbourhood videos

June 23rd, 2016

The biggest mistake REALTORS® make with neighbourhood videos

Neighbourhood videos. It seems like everyone is doing them these days, or at least some version of them. When done right, they can be an excellent tool to promote yourself and establish yourself as an authority in the area. But the biggest mistake most agents fall into is that they get lost in creating an […]

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Richard O'Brien branding

May 25th, 2016

Just Branded: O'Brien REALTOR® Group

We wrapped up yet another excellent logo project a few weeks ago at Iconica. The O’Brien Real Estate Team contacted us to help design their new logo. They were excited to create a high end, dramatic design that would reflect their business objectives. The O’Brien Team gave us some guidelines (they wanted a dark background […]

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Michael Carr branding

March 16th, 2016

Just Branded: Michael Carr

Simple, yet effective! Another Branding project done at Iconica! “Micheal Carr wanted a simple Monogram style logo representing him as a REALTOR. Going to my sketch book I explored many ways to showcase how letters that can resemble houses or roofs. Once I started to see how I could manipulate the “M” into a simple […]

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Mini Featuresheet

February 17th, 2016

Introducing Mini Feature Sheets

At half the size, these pint-size brochures are packed full of features, photos and details on the property all in a portable, travel size format. With 3 new templates to choose from, they compliment the larger feature sheets when handed out at open houses and showings. Mini feature sheet set up is free when purchased […]

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130 Edgar Avenue

January 27th, 2016

Get people excited about your listings with social media teaser videos

People today have notoriously short attention spans. Just look at your own behaviour and expectations online. We’re all busy and want our information quickly, before we’re distracted by something else. With that in mind, social media platforms have put caps on how long your videos can be. For example, Instagram videos need to be 15 […]

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Joselle Alves - branding by Iconica Communications

December 01st, 2015

Guest Blog: Joselle Alves on branding and what it means to her business

The decision to hire a branding company has been without a doubt the best business decision I have ever made and one that I wish I had made much sooner in my career. Branding is the process of creating your own unique image to set you apart from the tens of thousands of REALTORS® in […]

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Helena Sedlak - Iconica Communications

October 07th, 2015

Just Branded: Helena Sedlak

We wrapped up another logo project this week at Iconica. Helena Sedlak was looking to create a cool logo that would suit the area of the city she works in (mostly Queen West). She wanted a logo that was very simple, modern and bold with a strong but neutral colour palette – something that would […]

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September 23rd, 2015

Just Branded: 416-FOR-SALE

We just wrapped up another Branding project at Iconica, and it looks great! Frances Zuccarini wanted to revisit using her business phone number (416-FOR-SALE) as her primary real estate logo. It was time for a refresh, and to create a design that would best reflect Frances. Through our branding exercises, we decided that a telephone […]

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