1. Get Prepared: Start Thinking About Direct Mail Have you done a direct mail campaign in the past? How often did you market to your farming area? What were the results? Try asking around about other’s experiences. Keep an eye out for direct mail that you get in the mail that appeals to you. What […]
7 Wonders Fine Foods is a restaurant located in the heart in downtown Toronto that features a wide variety of international cuisine. They are popular with the office lunch crowd but also provide their customers with a wonderful, complete event catering service. Last year, 7 Wonders approached Iconica and asked us to design a new, […]
If you’re a fan of cooking shows then you’ve probably heard about Christine Cushing. She is a super talented celebrity chef who has been on the Food Network and has a very popular YouTube channel. When given the task to create recipe cards that showcase Chrstine’s new product line we knew it had to be […]
Notes and letters will always be an essential part of your business, whether that be correspondence with clients or business-to-business interactions. Are you using plain old office paper to print out letters? You should be taking every opportunity to support your brand and market your business, and letters are no exception! Your business will appear […]