January 11th, 2017
So you’ve heard about the benefits of blogging for your website’s SEO, building credibility with could-be clients and the increased exposure it can provide for your brand, but where do you start? First, let me tell you what NOT to do. Haphazardly choosing a blog topic from week to week and scrambling to get your […]
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October 19th, 2016
After the launch of Instagram for business back in May, it became an even better tool for businesses to promote. But most businesses aren’t taking advantage of these new features, or even leveraging what was already available to them before. The new features include, the ability to: Create an Instagram business profile with CTA button […]
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September 28th, 2016
Many businesses have realized the potential of Google ads, but it’s shocking how few people are actually leveraging them successfully. Whether you’re the one creating and managing them, or you hire someone to do it for you, there are some basics that everyone should understand before getting too deep. This article should serve as a […]
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August 17th, 2016
Video blogging, also known as vlogging, is quickly becoming one of the most highly praised forms of content marketing for a reason. Because it works. Everyone from mom-and-pop shops, to Fortune 500 companies are jumping on the bandwagon and finding that the effort is almost always worth the results. The reason they are so effective, […]
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May 04th, 2016
To this day, it still shocks me how few people are using Facebook ads to propel their business into the spotlight. There are so many benefits for advertisers, and it’s relatively easy and cheap to get started. So why haven’t people caught on yet? I think there’s a variety of different reasons. Some people don’t […]
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April 20th, 2016
It seems that retargeting is as hot as ever, but there still seems to be a lot of confusion around what exactly it is and how it can be leveraged effectively. In this week’s blog, we thought we would attempt to de-mystify re-targeting and give you some practical advice on how you can use it […]
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April 06th, 2016
Bet you didn’t know we did all of this! One thing we hear far too often at Iconica is…“Wow! I had no idea you guys did that”. People are often shocked to find out all the services we offer and when they do it’s a total relief for them to realize all the different ways […]
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February 10th, 2016
One of the most frequent questions our clients ask us is “What are the best ways to spend my digital marketing dollars?” Everyone has a budget, and it’s not always realistic to tackle everything all at once. So what are the “low hanging fruits” of digital marketing in 2016? 1. Visual Content If your content […]
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December 30th, 2015
It’s that time of year again when we take time to reflect on the past year, and are usually left pondering some areas where we came up short. It’s the perfect time to make some New Years Resolutions. Setting goals should be something we do year round, but New Years Resolutions seem to yield an […]
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October 21st, 2015
After much demand, we’re pleased to announce our new Digital Marketing package designed especially for REALTORS® and small businesses! If you aren’t aware, Iconica offers a variety of digital marketing services including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media, Copywriting and Consulting services. Our clients vary from e-commerce, to medical, to REALTORS®. […]
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