A business website is absolutely essential, especially today. Knowing exactly what features your website needs is not as simple as it appears. You might be tempted to copy at site that looks good but it may be missing crucial features that increase engagement. It’s a good idea to regularly evaluate your current site, ensuring that […]
Even if you know very little about web design, you’ve no doubt heard of WordPress. Since 2003, it has steadily climbed to become the most popular blogging site builder and content management system available. It does so much more than help build blogs—it’s used for everything from small personal sites to large multi-national businesses. In […]
The business world has slowed down for many right now. You might be tempted to slow your marketing plans, do nothing and wait it out. While it makes sense on an emotional level, it’s never a good marketing strategy. The last thing you should do is put a pause on your marketing plans. Businesses that […]
Although we are best known for real estate marketing, we have a long history of working on design and marketing projects for a wide variety of businesses. We were happy to be able to work on a branding project for a new gas station restaurant concept, Buongiorno Cafe & Pasta. Part coffee shop, part italian […]
Our full service digital listing packages have everything you need to effectively market your property without an open house; photography, video, a single property website, feature sheets, floor plans and more! Here’s a sneak peak at one of our recent projects at 559 Pine Ridge Road. Property Photos: Beautiful high resolution photos are a necessity […]
Does marketing by mail really work? We have met some clients who have moved all of their marketing efforts online. While it can seem like a clever idea to move to digital marketing or skip direct mail altogether, you’d be missing out on a huge opportunity to increase your overall response rate! Direct mail works. […]
Here’s a soft and understated brand with touch of inspiration from Scandanavian design. Rose the REALTOR’S new logo is light, airy and undeniably contemporary. A minimal house illustration along with extra light soft butter-yellow and fresh robin’s egg blue, it stands out for all the right reasons. From the initial logo sketches, to font selection, […]
(Absolutely!) In response to the COVID 19 pandemic, the Government of Ontario has recently updated its list of non-essential businesses. Real estate services are considered essential but the hosting of open houses is now prohibited. This change means that property tour videos have quickly become a must-have marketing tool. For those concerned that a video […]
Proactive ways to maintain a client-focused real estate business. Dear Iconica Clients, The health and well-being of our collective community is of course top priority. I hope that you and your family and friends are staying safe and doing well! I know from the countless calls and messages I’ve received that the COVID-19 virus has […]
To our valued clients, We are taking important steps to ensure our clients and employees stay protected. We’ll continue to monitor the situation and are following the latest guidance from local, provincial and federal health authorities, including the (https://www.canada.ca/en/public-health.html) to ensure that our practices are aligned with the latest recommendations. We plan to remain open […]
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Due to the recent government guidelines, we are now working via phone and email. Our services remain open, however we have closed our office for all unscheduled pick-ups and drop-ins. Photography, video and floor plan services are being offered in contact-free circumstances only for the protection of our clients and employees. We’re happy to continue to service you through this time and we appreciate your understanding and continued support.