Why and How Does Duplicate Content Negatively Affect SEO?
August 29, 2023

Why and How Does Duplicate Content Negatively Affect SEO?

Content in the form of blogs, e-books, and web copy can help boost your website’s visibility. But did you know that duplicate content can have a detrimental impact on your SEO efforts? Keep reading to learn more about duplicate content and the useful strategies that will help you detect and avoid it.

What Is Duplicate Content?

Duplicate content happens when there is identical or similar content on multiple web pages, either within a single website or across different domains. This could be due to technical issues or the use of redundant marketing strategies.

Search engines, particularly Google, strive to provide users with the most relevant and unique content, which is why they penalize duplications.

Negative Impacts of Duplicate Content

Here is how duplicate content can be detrimental to your brand’s visibility:

Poor Ranking

When search engines encounter multiple pages with identical or similar content, they may struggle to determine which version is the most relevant or authoritative. As a result, the search engine’s ranking algorithms might choose to rank a different page than the one you had in mind.

Indexing the Wrong Page

The greater risk would be that the wrong page gets indexed for the keyword you want to rank for. Search engines may not index the intended page to rank for a specific keyword. This can lead to a mismatch between user intent, keyword relevance, and the indexed page, undermining overall SEO efforts. 

How to Check for and Prevent Duplicate Content

Luckily, our marketing specialists are here to help you with a few tips to  identify and prevent duplicate content:

Check Indexed Pages

Regularly monitor the number of pages from your site that are indexed by search engines like Google. It’s as simple as typing in “site:yourwebsitename.com”. If you notice a significantly higher number of indexed pages compared to your actual content, it may indicate duplicate content issues. Tools like Google Search Console are handy as well!

Make Sure Your Site Redirects Correctly

Your website should redirect all versions of your site to a single preferred version. For example, if you have both “www” and “non-www” versions, it might help to set up a 301 redirect to consolidate the traffic to one version. Additionally, if you’ve migrated to HTTPS, you should remember to redirect all HTTP URLs to their secure counterparts.

Minimize Boilerplate Repetition

Boilerplate content is repetitive statements such as copyright notices or legal disclaimers. When these blocks of text appear multiple times on your website, search engines may consider them duplicates. To address this, follow Google’s guidelines and shorten your disclaimers or any other necessary form of repetitive content. You can also add a link to a comprehensive legal policy.

Remember that there are always expert marketing specialists available at ICONICA Communications Inc to help you with your content strategy. Contact us today to learn more!