First of all, I’m assuming at this point that your recipients will recognize you from your “From Label”. I’ve written why your From Label is very important in your email marketing campaigns. If they are familiar with who the email is coming from, you’ll have better luck getting your email opened with a catchy subject line.
You’ll see that some of these subject lines are a bit vague like “An Exclusive Offer for You”, however sometimes that might get more opens than if you talk about a specific product. That’s something that you need to test for yourself in your own campaigns.
A Call To Action!
Enjoy this Special Offer at Our New Location
25-40% off – Email-Only Offer – Today Only
Invitation-Only 2 Hour Event Starts 11:30 AM CT
Ends Today! 20% Off Friends & Family
Top 10 under $10
Free shipping – offer ends in 3 days
Free product with purchase of [product name]
[New Product] has arrived. Order now before we run out.
Earn double points for [insert product or action].
Last Chance: Get up to $25 now
Save 10% on your next order
Enjoy [season] with rates from $65
Service Notice: Exciting new changes at [your company]
An Exclusive Offer for You
[Your company] October Specials
Last minute deals, special offers, and new [product name]
Act Now to renew your [subscription name]
Online only: 25% off friends and family
Introducing our latest…[product/feature here]
[Product name] Promotion week. Save 25%
Extended for a day! Get Free shipping through Friday
Stock up and save 15%
Limited Supply: Limit 2 [product name] per customer
Ho-ho-ho: The [your company] holiday catalog is here!
Email subscriber exclusive: [Product name] sale is here
Ends Today: Take 20% off your entire order
Private Sale Ends Today
Your choice of amazing items $50 + under
Great gifts for [Dad, Mom, etc]
Best Sellers every [girl, boy, man, woman, dog, etc.]
Everything you need when the temperatures [rise, fall]
Free Shipping–Limited Time Offer
Word Play Works!
Sometimes all you need is a little vase lift (retailer selling vase’s)
We’ve got you covered from head to toe (retailer selling hats, shirts, pants and boots)
How La Perla got its name (retailer selling lingerie, telling a story inside the email)
Temperatures Fall, Style Rises (retailer selling coats)
Celebrity Favorites (selling accessories that Hollywood is wearing)
Did you remember to get a gift? It’s ok, we did. (retailer wanting to get people to register for gift reminders)
10 Gift Ideas for your little ones (retailer listing top 10 suggestions for kids)
Manhattan View for a Song in the Shower (retailer selling shower curtain with Manhattan skyline on it)
Take your pick: Our 9 Favorite Dresses (retailer suggesting by popularity)
Coolest modern desk on the job…for $149 (retailer including price in the subject line)
Score Great Savings on Game-Time Gear: HDTVs, Furniture & More (retailer selling TV’s with a sports slant)
Party Like it’s 1999 Aged Cabernet Special (wine retailer)
In our store: Last minute Mother’s Day combo ready to go (retailer getting the last minute shoppers with a catch “combo to go”.)
Adorn Your Home Now & Through the Holidays (Home decor retailer)
Mind-Blowing Grenache (wine retailer)
Bring this email to a Gap store and win! (retailer trying to get store traffic)
I hope this gets your creative juices flowing. You can also find some great holiday-specific subject lines here. If you’ve got some great subject lines that have worked for your business, comment and let us know.
Prepared: Jan 2009
Branding and Direct Marketing
Larry is a seasoned real estate salesperson with Royal LePage. He has been in the business for over 20 years. He was looking to get his business back on track. He had been losing ground for years due to personal issues and not understanding what he had to do to get
the business back that he had lost to his competitors.
Larry came to us with no previous marketing initiatives except for the odd cold call and calendars he would send out during the holiday
season. He is a ‘call-it-as-he-sees it’ kind of guy and did not see how marketing his service to his friends and neighbours would help him. He would come into a meeting and ‘call-it-as-he-saw-it’ as opposed to having a plan in place and guiding his clients through a process. He tried direct mail marketing previously with very little success.
We sat down with Larry to find his ‘Unique Value Proposition’ – what made him different from the others in his market place. We went though our standard questionnaire and once completed, wrote up a creative brief to ensure we were taking the right path. Once we had a clear message and ‘Unique Value Proposition’ for Larry, it became very easy to implement a strategy for him.
We cleaned up the look of his image, made him recognizable in the community, strengthened the look of his brand and got him on a plan to succeed. He was sceptical at first but as the process moved forward he started to see the “trees through the forest”. He was now ready to start to connect with his target market on every level. We put his plan into action.
On his first mailing alone of only 2200 pieces, he received 6 phone calls (this is a big number in the real estate world). 2 were serious people wanting him to list their home, 3 were serious people interested in the property he listed on the card and wanted to buy, and 1 was calling to say he really connected with his marketing approach and wanted to work with him in the future on a commercial property he had. We also provided him with letters and a schedule to start to touch base with older clients he once had to win them back over to his service again.
He is now working the strategic marketing plan we suggested he put in place which expanded his presence in his market place. So much so that he is now on a Canadian Network Television Show “REALTOR vs. REALTOR” and getting even more exposure. He business has grown 200% since we created strategic marketing plan for him and he is on his way to doubling that by spring of 2010.
– From the desk of Trevor Joyce, Preident, Iconica Communications Inc.