self promotion Archives - Iconica Communications Articles

15% off Magnetic calendars - Iconica Communications

November 22nd, 2018

15% Off Magnetic Calendars

Are you looking for a great giveaway item that will be put to use and not discarded? Displayed on refrigerators at home and office filing cabinets, magnetic calendars are always visible. Promote your business with this a wonderful way to stay on your client’s mind all year long. The incredible prices below already have the […]

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Writing a Killer About Us page - Iconica Communications

December 16th, 2015

Writing A Killer About Us Page

Studies show that they are one of the most frequented pages on any website. We just wrapped up a project writing copy for a client’s “About Us” page. It was a fun project, but even for an experienced copywriter they can be tricky to write. It’s always a bit of a balancing act between trying […]

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Make the buyer an expert - Iconica Communications

September 30th, 2015

Re-­thinking your content strategy: Make your client the expert!

Most professionals today focus their marketing efforts around promoting themselves as an expert. It makes sense, right? You’re trying to show the world what you have to offer and establish yourself as an authority. However, we think it’s worthwhile to re­-think this approach. Studies show that most people find self ­promotion annoying. This shouldn’t surprise […]

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