Boost Your Business with Omnichannel Marketing Using Local Ads
May 9, 2023

Boost Your Business with Omnichannel Marketing Using Local Ads

Most North Americans are exposed to 4,000 to 10,000 ads per day, which means it can be hard to stand out from your competition if you don’t have the right marketing strategy in place. So, what steps can local businesses and real estate agents use to reach their target clients at the right time? One way to boost your business is by using an omnichannel advertising solution designed to get more online conversions on your website or landing page.

What Is Omnichannel Marketing?

Omnichannel advertising is a way to create brand exposure, generate interest, collect valuable audience data and insights, drive specific users to your website, and influence them to reach out or schedule an appointment.

At Iconica Communications, we approach omnichannel marketing from a programmatic advertising perspective, distributing ads across the various devices a buyer uses daily and using their data (cookies) to build an audience we can target and retarget. This gives the customer a consistent experience across all of their interactions with your business.

The following are just a few examples of how you can use programmatic omnichannel marketing to get your local business seen:

Social Media Ads

Omnichannel social media ads use multiple platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn for a cohesive customer experience. It aims to create a consistent message and reach the target audience through coordinated campaigns, maximizing the impact of social media advertising by leveraging a unified brand presence.

Google Search

This approach involves integrating different marketing channels, such as paid search, display ads, shopping ads, video ads, email, and social media, to reach the target audience through a coordinated campaign. The goal is to create a consistent brand message and customer experience, regardless of where the customer interacts with the brand, ultimately leading to higher engagement and conversion rates.

Connected TV (CTV) Ads

A connected TV (CTV) is any television that can stream video content through an internet connection. CTV marketing delivers ads through these TVs, including smart TVs that have built-in internet connectivity as well as non-smart TVs that can connect through a set-top box. Essentially, CTV marketing is a component of OTT marketing, as both utilize internet streaming technology to reach viewers.

Over-the-Top (OTT) Ads

OTT services offer TV content via the Internet, removing the need for cable or satellite providers. It includes all internet-streamed content in both streaming and video-on-demand formats without requiring a subscription. OTT marketing delivers ads using online video streaming, including sponsored content and banner ads while playing the video, to viewers.


Retargeting aims to target customers who interacted with a brand but didn’t make a purchase yet, by personalizing ads based on data from sources like email, social media, websites, and mobile apps. Delivering personalized ads across multiple channels creates a cohesive experience, resulting in increased customer engagement and conversion rates, ultimately boosting revenue.


Pre-roll programmatic advertising is a type of video ad that appears before a viewer’s selected video content. It uses programmatic technology to automatically serve targeted ads to specific viewers based on their online behaviour and interests. Pre-roll programmatic advertising aims to capture the viewer’s attention before they watch their desired content, resulting in higher engagement and conversion rates for advertisers.

Iconica Communications provides customized marketing solutions to boost conversions for local businesses and real estate agents. Check out our LocalAds product to grow your business with omnichannel marketing and programmatic ads. We have 20+ years of experience in real estate marketing and can help businesses scale up efficiently. Contact us today for more information.