What is Branding?

Branding has a great definition. a means of distinguishing one firm’s products or services from another’s and of creating and maintaining an image that encourages confidence in the quality and performance of that firm’s products or services.

How much do I pay to get started?

50% before the project begins, 50% after you have approved the design or at fulfillment.

How does Branding affect Marketing?

Ah, the great marketing/branding debate. We at ICONICA have long argued that marketing and branding are very similar and are, in fact, dependent on one another. We prefer a successful fusion of branding and marketing to promote and create value in a company’s products and services. Branding has slowly moved away from packaging and naming, into the realm of marketing. After all, to successfully brand a product or service, you have to market it well, and vice versa.