Jami Joy is the leader of a real estate Team in the Kawartha Lakes area. Team Joy wanted a friendly, enthusiastic logo in a vibrant colour that would really stand out. The challenge here was to really do the word ‘joy’ justice with a creative graphic that was truly expressive. The loopy hand-drawn signature we created immediately ticked those boxes, and we feel is both elegant and impactful. We chose a fantastic, rich, mid-tone purple for the main brand colour which looks great with a secondary palette of black and white.