March 2011 - Iconica Communications

March 2011 - Iconica Communications Articles

March 30th, 2011

10 Ways to Turn Online Reviews into Loyal Customers

1)   Say “Thank you” for the review The customer took the time write the good / bad review.  Always remember the information (especially negative) can be valuable in improving your business. In addition you can attract new clients reading the review based on your response. 2)   Just respond! You have to think of your review […]

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March 23rd, 2011

5 Strategies for Marketing In a Recession

Strategy 1:   Retain customers Strategy 2:   Be Smart with your Investments Strategy 3:   Monitor what you Spend Strategy 4:   Focus on your Value Proposition Strategy 5:   Be compelling and relevant How to keep customers: Direct Mail postcards (Used as Sales Support for Customer Retention) • Postcards should be personalized and […]

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March 17th, 2011

ICONICA Tip – Choosing your domain name for best SEO

Here is a tip to get the best Search Engine Optimization from your domain address… Get a great domain, and make sure it is/it has: • .com and a .ca extension • Short, memorable and has no dashes “-“ • Appears trustworthy • Has your keywords in it • Aged with history • Has natural […]

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March 16th, 2011

Personal Branding is SELLING Yourself

Branding shows your personality and identity of your business. Having said that it will create a demand for your product/service. It not only gets you the clients you are targeting but it helps them make a emotional connection to you. Have you ever met someone and they handed you their business card and you were like “whoa nice card?” Chances are that person will remember you and your card and refer you to someone in the future. You can establish a great reputation that way and through branding get recognized in your industry by remaining consistent and building those relationships.

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